Dear all,

We are currently studying Transport Design at The University of Huddersfield and have just begun a project focusing on designing a future car for the ‘Executive’ sector of Mercedes Benz.

As a result we are hoping to find out more about the potential owners of our concept in order to help us to design something appropriate. Subsequently, we have compiled a short questionnaire which we would be very grateful if you could find a few moments to complete for us.

Please answer as many questions as you can, but don’t worry if you can’t answer all of them.

Post your replies as a private message, standard reply or to our email address (0603966@hudd.coll.ac.uk) as you wish.

Thank you in advance
Peter, Steven, Colin & Stephen

University of Huddersfield
Transport design

Mercedes Questionnaire

As part of our final unit we need to evaluate the brand and buyer profile of Mercedes owners. We would be very grateful if anyone could give some feedback by answering as many of the following questions as is comfortable.



Gender?

Age?

Ethnic Origin?

Which model of Mercedes do you own?

Did you buy it from new?

Why did you buy the Mercedes?

What aspects attracted you to the Mercedes brand?

Which of these aspects is most important?

Which other brands do you prefer? (Non car brands)

Where do you shop on a weekly basis?

What type and brand of television do you own?

Do you have a favourite fashion label?



Thank, you we appreciate your participation.

 

.

 

Male

19

White, but I like to pretend I'm black

2.2L 190D

No

Because of hardcore reliability, sexy looks (ages well), brand image and love of MB

CLK-GTR, luxury, looks, appeal, reliability, average guy can't afford one, AMG, engineering,interior design,innovation (1st to make car, 1st for ABS, 1st for airbags, etc)

Appeal. I like to like my car, it's not a point A to B thing.

??? BMW, Toyota, Dodge, Honda, Porsche, Saleen, Volvo, Volkswagen (some), Holden, etc.

If you're refering to other classes then I like them all. Except I'm not too fond of the late 90's to like the 2004E-Class. The headlights look weird and the car looks disproportional compared to the newer E-Class. Also the 70's models, they're too old school.

Gas station fordiesel and that's it. No daily or weekly purchases unless I've had a stressful day...then I order out.

Mitsubishi

Nautica, Dockers, anything that looks good, isn't a fad and is comfortable

 

Thanks a lot guys. We are now into the concept stage so its beginning to get really interesting! Keep your posts coming thogh as it is always useful.
Cheers