How do I remove the cigarette lighter from my 2000 clk 430?
 

I'm trying to find a home for my new XM Roady-2 receiver. I don't smoke and the ashtray looks to be the perfect spot. I can get the ashtray itself out without any problems but I need to remove the cigarette lighter to make enough room for the receiver. It looks like it will just pop out, but I'm afraid to pull on it too hard. Is there a trick here?

Thanks in advance!

Allen